Recently, we have heard about the “decline” of Facebook. (It is important to keep in mind that the “decline” of Facebook means that their usership has remained stagnant at 58% of the population 12+.) There have been many reports about Facebook no longer being “cool” and young people abandoning it because their parents are joining. Then there was the decline in organic reach for businesses, which propelled the marketing world into a frenzy for a couple of weeks. While Facebook seems to be becoming less appealing (comparatively speaking), it makes us ask can anyone fill its place, and who will be the next great social network to fall? To me, Twitter seems to be the logical answer to both questions.
You may have read a recent article in The Atlantic entitled “A Eulogy for Twitter” and if you haven’t, you can probably guess what it is about. The article outlines the history of Twitter and how it has transformed since its genesis. Furthermore, it discusses how Twitter has seemingly been losing its excitement. Twitter, according to this article, is no longer the fun forum where you can meet and engage people. It is now filled with fake users and promoted tweets. Another article, published on Convince and Convert, about the lack of growth on Twitter compared to the growth seen by other social networks. Twitter grew from 15% to 16% from 2013 to 2014; Facebook remained stagnant at a whopping 58%, while other sites such as Google+, Pinterest, Snapchat, and Vine have increased by 3% to 10%. So what does this mean for Twitter? Is it becoming obsolete or is this just the natural life cycle of a social network?
I would argue that Twitter is not obsolete and it will take a very long time for people to get rid of their Twitter accounts. While newsfeeds are over-crowded to the point where you don’t have the chance to read most of the tweets there, the ability to connect with so many people at one time is still quite fascinating and should not be discredited. In addition, Twitter is still an excellent space to have discussions and find interesting and relevant content. While the growth of Twitter seems subpar, I think it is very important to not lose faith quite yet.
However, the social media sites that have been growing are the ones that focus around video or photo sharing, such as Vine, Instagram, Snapchat etc., which is an area where Twitter has always lagged slightly. But they are working to change that. The new layout of Twitter gives users a lot more space to express their creativity by designing their background and header, making their page more unique. The ability to adapt to a changing consumer and market is what has kept Facebook around for so long and why it has managed to keep over half of the population interested. If Twitter continues to take steps in the right direction by adhering to the wants of the public, they will have no problem carrying on.
What do you think is the biggest issue facing twitter? Any thoughts about the future of Twitter?