In the vast wild-west world of social media, it can be difficult to know what behaviors are unacceptable. Here is a brief list of the five biggest offenses on social media that you need to avoid (or stop doing).
- Not being social:
The worst mistake a business can make is using social media for totally selfish reasons. While social can of course be used to advance and advertise for your business, that should not be the main focus of your account. Do not spend all of your time promoting yourself. Take the time to engage and mention others; it is noticed and appreciated.
- Not being grateful:
Even though it may not take a lot of energy for someone to Retweet, Favorite or Mention you, they are still promoting you and they deserve to be thanked. Furthermore, they also want to be engaged. When you thank them, ask them a question so you actually embrace the social aspect of social media.
- Repeating yourself:
People will follow you because they think that you have new information or content that might appeal to them. Don’t waste their time by repeating the same update over and over again.
- Unappealing profile page:
The new layout for Twitter tries to help you make a more visually appealing page. Use this to your advantage, particularly if you are in an industry that can advertise yourself using images. Social media allows your brand to have a more human side and your profile page is an excellent space to demonstrate that side. Also, use your profile page to entice your followers and get them to want to learn more about you and your business.
- Posting too often (or not enough):
No one wants their feed to be clogged up by one person that never stops posting. Particularly if that person is actually a business. Don’t become a nuisance to your followers. On the other hand, someone is following you for a reason and wants to hear what you have to say. Don’t neglect your social media platforms and never post anything. Provide helpful and thoughtful information on a regular basis. Depending on the social media platform, you should post around 2-3 times a day.
What do you think is the worst offense on social media?